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    <title>SearchActions blog</title>
    <link>https://www.searchactions.com/blog</link>
    <description>Practical advice on websites, search and the calls they bring in.</description>
    <language>en-us</language>
    <item>
      <title>Top 12 Rules of Building a Web Page that Converts</title>
      <link>https://www.searchactions.com/blog/rules-building-web-page-converts</link>
      <guid>https://www.searchactions.com/blog/rules-building-web-page-converts</guid>
      <pubDate>Thu, 28 Sep 2023 12:00:00 GMT</pubDate>
      <category>Websites</category>
      <description>Let's get into what we call &quot;The 12 Commandments of Building a Smart Web Page.&quot;</description>
    </item>
    <item>
      <title>Website Investment Showdown: One-time Fee vs. Monthly Subscription</title>
      <link>https://www.searchactions.com/blog/monthly-subscription-website</link>
      <guid>https://www.searchactions.com/blog/monthly-subscription-website</guid>
      <pubDate>Fri, 02 Jun 2023 12:00:00 GMT</pubDate>
      <category>Websites</category>
      <description>Find out why we think the subscription model makes so much sense.</description>
    </item>
    <item>
      <title>SEO Basics for Any Business</title>
      <link>https://www.searchactions.com/blog/seo-basics-for-any-business</link>
      <guid>https://www.searchactions.com/blog/seo-basics-for-any-business</guid>
      <pubDate>Tue, 16 Aug 2022 12:00:00 GMT</pubDate>
      <category>SEO</category>
      <description>From keyword research to engaging content, your business has all the tools it needs to grow traffic to its website and increase business.</description>
    </item>
    <item>
      <title>Is Social Media a Waste of Time (and Budget)?</title>
      <link>https://www.searchactions.com/blog/social-media-budget</link>
      <guid>https://www.searchactions.com/blog/social-media-budget</guid>
      <pubDate>Mon, 30 May 2022 12:00:00 GMT</pubDate>
      <category>Marketing</category>
      <description>It takes a lot of time and effort to keep all your company's pages on social media up to date. Is it worth it?</description>
    </item>
    <item>
      <title>What I Learned about Marketing While Working for a Startup</title>
      <link>https://www.searchactions.com/blog/digital-marketing-startup</link>
      <guid>https://www.searchactions.com/blog/digital-marketing-startup</guid>
      <pubDate>Fri, 27 May 2022 12:00:00 GMT</pubDate>
      <category>Marketing</category>
      <description>Startups are fueled by dreams, but long-term success is impossible without a solid marketing strategy.</description>
    </item>
    <item>
      <title>Here’s How to Make Updates in Your New WordPress Site</title>
      <link>https://www.searchactions.com/blog/how-to-update-website</link>
      <guid>https://www.searchactions.com/blog/how-to-update-website</guid>
      <pubDate>Wed, 11 May 2022 12:00:00 GMT</pubDate>
      <category>Websites</category>
      <description>If you want to make small updates and edits to your new WordPress website, here is a quick guide to get started.</description>
    </item>
    <item>
      <title>Getting the Most out of Google My Business</title>
      <link>https://www.searchactions.com/blog/optimize-google-my-business</link>
      <guid>https://www.searchactions.com/blog/optimize-google-my-business</guid>
      <pubDate>Tue, 18 May 2021 12:00:00 GMT</pubDate>
      <category>Marketing</category>
      <description>GMB gives business owners a way to interact with customers, appear on Maps searches, and rank higher in search results - for free.</description>
    </item>
    <item>
      <title>In-House Video: The Tool Your Team Cannot Go Without</title>
      <link>https://www.searchactions.com/blog/video-marketing-production</link>
      <guid>https://www.searchactions.com/blog/video-marketing-production</guid>
      <pubDate>Fri, 30 Apr 2021 12:00:00 GMT</pubDate>
      <category>Marketing</category>
      <description>Video is the most powerful way to reach people outside of paid advertising. Here's how to make it good on the cheap.</description>
    </item>
    <item>
      <title>Asked and Answered: Getting to Know Google Question Hub</title>
      <link>https://www.searchactions.com/blog/google-question-hub</link>
      <guid>https://www.searchactions.com/blog/google-question-hub</guid>
      <pubDate>Thu, 15 Apr 2021 12:00:00 GMT</pubDate>
      <category>SEO</category>
      <description>Learn to use the new Google Question Hub, developed to help users find answers to questions Google had never been asked before.</description>
    </item>
    <item>
      <title>10 Healthcare Marketing Trends for 2021: Getting Back on Track</title>
      <link>https://www.searchactions.com/blog/healthcare-marketing-trends</link>
      <guid>https://www.searchactions.com/blog/healthcare-marketing-trends</guid>
      <pubDate>Tue, 03 Nov 2020 12:00:00 GMT</pubDate>
      <category>Marketing</category>
      <description>The healthcare industry is pivoting more than ever, and 2021 won't be much different. Check out our 10 healthcare marketing trends for 2021.</description>
    </item>
    <item>
      <title>Infographic: SEO for Small Business Owners</title>
      <link>https://www.searchactions.com/blog/seo-small-business-guide</link>
      <guid>https://www.searchactions.com/blog/seo-small-business-guide</guid>
      <pubDate>Wed, 01 Jul 2020 12:00:00 GMT</pubDate>
      <category>SEO</category>
      <description>Are you a small business owner struggling to learn all there is to know about SEO? Our blog is an SEO guide for small business owners, read more today.</description>
    </item>
    <item>
      <title>Marketing During COVID-19: A Guide to Pivoting Your Business, Website, and More</title>
      <link>https://www.searchactions.com/blog/marketing-website-covid-survival</link>
      <guid>https://www.searchactions.com/blog/marketing-website-covid-survival</guid>
      <pubDate>Mon, 22 Jun 2020 12:00:00 GMT</pubDate>
      <category>Marketing</category>
      <description>Surviving the pandemic and economic decline requires flexible solutions and smart marketing efforts. Now is the time to think outside of the box.</description>
    </item>
    <item>
      <title>Why Online Reputation Management Matters</title>
      <link>https://www.searchactions.com/blog/online-reputation-management</link>
      <guid>https://www.searchactions.com/blog/online-reputation-management</guid>
      <pubDate>Sat, 04 Apr 2020 12:00:00 GMT</pubDate>
      <category>Marketing</category>
      <description>Customers look at online reviews and use them to make a purchasing decision. So, it’s imperative that they highlight your company's strengths.</description>
    </item>
    <item>
      <title>How Your Sales Team Should Be Using LinkedIn</title>
      <link>https://www.searchactions.com/blog/linkedin-social-selling</link>
      <guid>https://www.searchactions.com/blog/linkedin-social-selling</guid>
      <pubDate>Sat, 21 Mar 2020 12:00:00 GMT</pubDate>
      <category>Marketing</category>
      <description>Find out how to leverage the LinkedIn platform to expand your network, engage target clients, and pitch to qualified leads.</description>
    </item>
    <item>
      <title>What are AMP Pages and Why Do You Need Them?</title>
      <link>https://www.searchactions.com/blog/amp-version-webs</link>
      <guid>https://www.searchactions.com/blog/amp-version-webs</guid>
      <pubDate>Fri, 21 Feb 2020 12:00:00 GMT</pubDate>
      <category>Websites</category>
      <description>Your company needs an AMP version for its website because users are making more purchases and spending more time looking at pages that load fast.</description>
    </item>
  </channel>
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