Digital Sandwich: from WordPress to Next.js without losing search traffic
An Akron marketing agency moved from WordPress to a Next.js site with every blog URL kept, so the search traffic came along.
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Services
- Migration to Next.js and Payload CMS
- Content and SEO data migration
- Design upgrades
- Hosting
Overview
Digital Sandwich brought the design it wanted. We moved its site off WordPress onto Next.js and kept every blog URL, so the search traffic came along.
An Akron marketing and sales agency
Digital Sandwich runs content marketing, paid search, social media, Google Business Profile management and sales prospecting for its clients.
A careful move off WordPress
We carried over every page, post, category, author, image and Yoast SEO title and description to Next.js with Payload CMS, and tightened the design. Search Console showed about 75% of search clicks over 16 months went to the homepage, so with the client's approval the service pages moved to new URLs while every blog post kept its address.
Most search clicks went to the homepage, so the blog kept every URL.
Live in October 2026
The site went live with a custom 404 and thank-you page and a contact form tested at launch and again after a server move. It runs on our hosting.
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