Outer Edge Technology: a 43-page rebuild with SEO intact
A 43-page rebuild for an IT and compliance infrastructure firm serving pharma and biotech, with a new design and SEO kept intact.
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Services
- New design
- Rebuild on Next.js and Payload CMS
- QA and SEO checks
- Hosting
- SEO and paid search
Overview
Outer Edge Technology runs compliance-grade IT for pharma, biotech and medical device companies. We redesigned and rebuilt all 43 pages without losing the rankings the old site had earned.
IT for regulated industries
Outer Edge Technology runs IT and compliance-grade cloud infrastructure for regulated pharmaceutical, biotech and medical device companies. We already looked after its WordPress site, SEO and paid search.
New design, same rankings
Our designer created a new look. We rebuilt all 43 pages on Next.js with Payload CMS, carried over the HubSpot forms, scanned the live and staging sites so rankings would carry over, ran a full QA audit and cleared a 178-item bug list before launch.
A new look for a regulated-industry IT firm, without giving up the search rankings it had earned.
Live on October 14, 2026
The new site runs on our hosting with daily and weekly backups. We still run its SEO and paid search.
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