Anthony Volk Glass: so busy they removed the quote button
A family-run auto glass company in West Chester with a strong local name and a weak online presence. Since 2016 we have run its website, search, ads and reviews, and demand now outpaces the team.
Services
- Website management
- SEO and blog content
- Pay-per-click ads
- Online reputation management
Overview
A family-run auto glass company in West Chester with a strong local name and a weak online presence. Since 2016 we have run its website, search, ads and reviews, and demand now outpaces the team.
Three generations of auto glass
Anthony Volk Glass repairs and replaces car glass. The company has been family operated for three generations and is based in West Chester, Pennsylvania. It came to SearchActions in March 2016.
A strong local name, a weak online presence
Over the years the company had built a strong reputation locally, but few people found it online. In 2016 the website had about 300 visitors a month.
Anthony Volk Glass needed people searching for windshield repair to find it first, and to call.
Ads, reviews and helpful content working together
We manage the website, online reputation, SEO, pay-per-click ads and blog content. Within two years the ads were converting at 14 to 19%, against an industry average of 3.75%.
Referral sites like Yelp convert at around 10%, and because windshield repair is time-sensitive, we helped the staff reply to those leads quickly. We also asked customers to leave reviews on Google, Yelp and Facebook. Today reviews arrive without prompting, and we monitor and respond to them. Regular how-to posts, car care tips and answers to common questions bring in visitors from search.
More demand than the team can handle
- Monthly visitors grew from 300 to 7,500
- 84% of website traffic came from organic search last year
- The local conversion rate reached 60%
Demand grew so much that Anthony asked us to remove the “Request a Quote” button from the website, and the company is considering hiring more staff to keep up.
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