Great Valley Lockshop: website traffic up nearly 9,000%
Great Valley Lockshop has served an 80-mile radius around Malvern, Pennsylvania for more than 30 years. In 2013 it was paying for Yellow Pages listings that barely paid back. Steady search content changed that.
Services
- Website design and build
- SEO content, five posts a month
- Pay-per-click ads
- Ongoing website improvements
Overview
Great Valley Lockshop has served an 80-mile radius around Malvern, Pennsylvania for more than 30 years. In 2013 it was paying for Yellow Pages listings that barely paid back. Steady search content changed that.
A local locksmith for more than 30 years
Great Valley Lockshop provides locksmith services mainly within an 80-mile radius of Malvern, Pennsylvania, including parts of New Jersey and Maryland. It has been a SearchActions client since November 2013.
Paying for listings that didn't pay back
Their marketing was fairly basic. They paid high rates for Yellow Pages listings and saw very little return. In 2013 the website averaged only 300 visits a month.
If we can write five posts a month for a locksmith, we can write them for almost any business.
A search-ready site and steady content
We built a new website optimized for search engines and for people. Then our writers started publishing five keyword-focused blog posts a month, which kept the site active and built authority for the terms at the heart of their business.
Later we launched a completely new site with a better user experience, and shifted more of the budget to pay-per-click ads with fewer, higher-quality posts.
So busy they pass on small jobs
Traffic grew steadily to 27,000 visits a month, an increase of nearly 9,000%. The site now ranks nationally for some core locksmith searches, and visitors from outside the usual service area are becoming clients as the company takes on bigger jobs farther away.
Great Valley Lockshop is busy enough that it now sends smaller jobs to competitors and focuses on larger commercial work with better margins.
More case studies
Other websites we've built and looked after.
