Martell School of Dance: a website for a growing studio
Martell School of Dance was well known in Akron, Ohio. New management and a second studio meant the old website no longer fit, so we redesigned it for current dancers, staff and new families.
Services
- Website redesign
- Branding for two studio locations
- Custom class schedule
- Online merchandise shop
Overview
Martell School of Dance was well known in Akron, Ohio. New management and a second studio meant the old website no longer fit, so we redesigned it for current dancers, staff and new families.
A well-known Akron dance school
Martell School of Dance offers a wide range of dance lessons in Akron, Ohio. As the school changed management and opened a second studio with different classes, it needed a website that served current staff and dancers and welcomed new families with clear information.
Two studios, one confusing website
With two locations offering different classes, families needed to know which studio held which class, and when. The school also competes with many studios in the area, so it had to make getting in touch easy and respond quickly, including outside normal business hours.
With a second studio and new classes, families needed to see what was on, where and when, in one place.
Clear calls to action and a custom schedule
We started by sitting down with the owner to understand her goals. Then we built three things into the new site:
- A clear “Sign Up Today!” call to action, so new families know how to get started at a glance
- A contact form that helps the school spot qualified leads, filter spam and decide how to respond
- Custom navigation and a schedule page where students look up classes by type, location and time, which staff can update themselves
We also branded the two studio locations so each is easy to tell apart. A few months after launch, the school asked for an online shop for branded dancewear, and we designed and added it in a couple of weeks.
Inquiries every day
The school now receives inquiries daily from families looking for dance classes in the Akron area. “The contact form has really enhanced our opportunities to connect with new clients,” said owner Rachel Huffman. “This is also crucial due to our non-traditional business hours.”
On the schedule and menu: “The web developers at SearchActions found the perfect solution for us. I’m very happy with the outcome; the personalized schedule and menu bar works for everyone – customers and employees.”
“In all things business, find a company that you can trust, one that cares about your activities and takes the time to understand your goals. This details my 100% positive relationship with SearchActions.”
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