PatientCalls: from hard to find to qualified leads
PatientCalls had led the medical answering industry for more than 15 years, but new customers couldn't find its website. We rebuilt the site around the searches its buyers make, and leads followed.
Services
- SEO audit and keyword research
- Website design and build
- Copywriting
- Conversion optimization
- Blog and industry landing pages
Overview
PatientCalls had led the medical answering industry for more than 15 years, but new customers couldn't find its website. We rebuilt the site around the searches its buyers make, and leads followed.
A leader in medical answering
With more than 15 years of experience, PatientCalls was already leading the medical answering industry in quality, cost and HIPAA-compliant security.
Its website, built in 2010, sent phone visitors to a separate landing page that hid most of the site, and the content was too outdated for the sales team to use when explaining the service.
Not found for the searches that matter
Google's 2018 Medic update hit many health and medical websites hard, and PatientCalls' rankings fell drastically. Our audit found the site wasn't optimized for the company's main keywords, so potential customers weren't finding it, and that was holding back growth.
PatientCalls needed a website new customers could find, and one its sales team could use to explain the service.
Research first, then a full rebuild
We started with in-depth keyword research and wrote new copy that answers what potential customers search for. The design reflects PatientCalls' professional, approachable attitude.
To rebuild credibility, we added employee credentials, healthcare partnerships and business accreditations, linked the site to reputable social profiles, and published content on industry concerns. A blog and new landing pages target specific industries and types of customers, and visitors can get in touch by form, click-to-call or live chat. The new site launched in January 2020.
More traffic, better leads
In the first six months after launch, compared with the same period the year before:
- Organic traffic is up 138%
- The bounce rate went down 25%
- Session duration increased by more than 200%
- Total website conversions are up 800%
The new site also works for the team: it captures leads and answers frequently asked questions.
“With the new website, we are now getting really good quality leads. Not only are we being contacted by more potential customers, but almost all of them are ready to sign up during our first call.”
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